p3w blog

5 Great Ways to Make Videos Work for You

Are you thinking about using videos in your marketing efforts?

Whether it is located in your website or a branded YouTube channel of related presentations, discussions and events, video is fast becoming a necessity for every successful website. However, it takes more than simply posting content; there are some essential steps that will ensure your successfully optimized and branded video channel can attract viewers and grow your business. Here are some steps to assure these you get the desired results from your video creations.

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Adobe Business Catalyst vs. Wordpress CMS

Business Catalyst vs Wordpress

Often times when we reach the proposal stage on a website project here at Planet3w, we are asked why we chose to build our websites on Adobe Business Catalyst instead of an open-source platform like Wordpress. The first thing we explain is that comparing Business Catalyst to Wordpress is like, pardon the cliche, comparing apples to oranges. Wordpress is simply a content management system (CMS) based around a blog platform. Business Catalyst is a CMS and many other systems rolled up into one easy-to-use platform. Let us explain the difference between the two platforms.

An open-source CMS does not mean that it is free. It simply means that the source of the application or software is freely shared on the Internet so that users can collaboratively help move the product along with technology. Wordpress is an open-source Content Management System. 

Software as a Service or SaaS is a privately held software package or program that offers users limited control of its core functionality to insure the security of its crucial data. Adobe Business Catalyst is a comprehensive example of Software as a Service. The quality of a SaaS is determined by the integrity of the company that creates, updates and hosts that system which in our case that is Adobe. When we build websites that function as online businesses, the security of that financial information which is collected and transferred is of the upmost importance. Business Catalyst is a SaaS software combination that has a content management system, a customer relationship management system, Ecommerce, E-mail marketing, analytics and hosting all in one easy to use dashboard. No more remembering multiple logins.

The serious benefits of Business Catalyst revolve around customer relationship manager, built-in modules, custom database applications, updates, email marketing, E-commerce, hosting and support.

  • Business Catalyst websites are hosted securely through Adobe and come with continuous ongoing upgrades. This means you don't have to pay your web guy to keep installing patches or security updates. POP3 or IMAP email accounts are available, with a Webmail option for on the road.
  • Business Catalyst sites include features that are useful and reliable. They include modern modules for photo galleries, news, event bookings and more. Adobe handles all of the technical updates. When a new version of Business Catalyst is released, these updates are automatically added to your website at no additional cost.  
  • Business Catalyst will grow your business with email newsletters, auto-responders, birthday emails and more.
  • With Business Catalyst, you can sell products and collect payments online with a variety of payment gateways. 
  • Unlike an open-source Wordpress site where the support is handled by the free society on the Internet, Business Catalyst is supported by the leading web development software company, Adobe.

Wordpress was initially built to only function as a blogging engine. Wordpress does not offer any of the features above or update itself automatically without paying a web developer. A Wordpress site can be extremely costly when it comes to adding these features and updates because to a website design firm that type of work falls under billable labor. On a Wordpress site, the client will have to pay for hosting, E-mail marketing, CRM, updates and security upgrades. These prices can vary depending on which company the designer attaches to the website. Every time the designer spends time working on a Wordpress site, the client will most likely receive another invoice. A Wordpress website will always stay the same unless you pay someone to add a feature or security update.

A Wordpress website is a proven depreciating asset where as a Business Catalyst website will increase in value as time passes.

With Adobe Business Catalyst, all of the features and upgrades are included in an extremely reasonable monthly subscription fee. This type of subscription ends up saving our clients money in the long run and provides a quality product on a more secure software system. That is why we choose Adobe Business Catalyst over every other open-source content management system on the market.

If you'd like to know whether switching over from Wordpress to Adobe Business Catalyst would benefit your company, feel free to contact us and we'll discuss with you whether the move would be viable and beneficial for your business.

In this post from our good friends of Sprout Creative, Vincent Gisriel, we can learn a lot about Business Catalyst vs Wordpress.

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Monroe Regional Airport new Responsive website by Planet3w


Planet3w is pleased to announce a new online presence for the Monroe Regional Airport, its travelers and Monroe community within its recently launched website at www.flymonroe.org which will offer a singular destination uniting a coherent online presence. Terri Coates, Director of Marketing, Monroe Regional Airport secured Carlfred Giles, Online Business Maven for Planet3w to design and develop an responsive online business solution for the Monroe Regional Airport.

"We highly recommend Carlfred Giles and his team to design, develop and deliver on a online business solution that will save us time and increase our online revenues. The low cost of work has also enabled us to stretch our marketing budget much further and do much more than we would have been able to.”says Ron Phillips, Airport Director.

"The Monroe Regional Airport, or MLU, manages a fast-growing regional airport in Northeast Louisiana. They’re working hard to raise their profile and market share, in constant competition with neighboring airports. They had just undergone a huge airport remodeling project to completely revamp the airport and image, and extensive renovations to give their customers a better experience. Our content strategy, Business Catalyst development, and responsive web design work for the Monroe Regional Airport helped their web strategy take flight." says Carlfred Giles of Planet3w.

Why Business Catalyst by Adobe was chosen:

We chose Business Catalyst by Adobe because of the customization opportunities of the tool.
• The custom nature of FIDS was a major factor as the site wouldn't have been very easy to integrate in a non-open source platform
• We've used Business Catalyst on previous projects and know how easy it is to create custom modules and integrate them with a site.
• With this project, we were able to create a bunch of custom content types to better manage MLU's content

Describe the project (goals, requirements and outcome):

The Monroe Regional Airport, manages a fast-growing regional airport in Monroe, Louisiana. They’re working hard to raise their profile and market share, in constant competition with a neighboring city airports. They had just undergone a huge remodeling project to completely revamp their image, and extensive renovations to give their customers a better experience.
The project: an airport website redesign RFP
Problem was, the website couldn’t follow through with the brand’s promise. It was dated and clunky, built on legacy technology and managed through a legacy CMS that made content editing challenging. The MLU team didn't want legacy technology getting in the way of telling their story.

The solution - User research and stakeholder research

Faced with a two month timeline and limited budget, we had to prioritize. Through several discovery workshop sessions, we investigated their biggest issues. What changes would make the biggest impact for MLU’s internal team and their customers? We focused on the core user tasks: what do air travelers most need to know or do before they get on a plane? Then we created the content, design, and technology systems to make that happen.

Content strategy and information architecture

MLU had a lot of duplicate content – most of it out of date. After an extensive content audit, we eliminated mountains of unnecessary content to streamline navigation and focus on core use cases. We rebuilt their website information architecture to reflect user tasks, not internal organization structure. We created content templates that helped the MLU team create structured, semantic web content to meet their users’ needs. Then we used an automated content migration tool to migrate hundreds of pages from the legacy CMS into the new Business Catalyst website structure.

User experience design and visual design

We redesigned the airport website’s entire look and feel to show off their new airport remodel. We worked directly with the client team in an iterative design process, and built style tiles and functional wireframes so they could see exactly what their site would look like and how it would behave. The responsive web design (RWD) build works on any device, which completely eliminated the need for the separate mobile application they had been maintaining.

Custom Business Catalyst development

Once Business Catalyst theming and content migration was complete, it was time to build some custom BC modules and components. Flight arrival and departure information is MLU’s most important content. The tool they used to store and display this info, the FlightView Information Display System (FVIDS), pulled info from multiple sources, and was updated constantly. Our new build had to work perfectly, or we’d have some upset passengers on our hands. FVIDS is a heavy-duty web application, so we had to make sure website performance wasn’t affected. It pulls data from an external database, joining multiple tables to build an ever-changing list of flight data. Our operations and development teams spent countless hours troubleshooting and testing it to make sure it had the right content and great performance. For all you non-nerds out there, that ain’t easy.

The results

Our content strategy and governance work helped the MLU team optimize their work across all of their online communications channels. The entire MLU team learned how to create, implement, and maintain web content that works.
Our user experience strategy and responsive web design solution means that MLU won’t have to redesign their entire website again in a few years when technology changes – it’s ready for whatever the future of the web might bring.
And their new Business Catalyst CMS means that creating and maintaining the website is easier than ever. The communications team can manage their entire workflow in one place, instead of sifting through emails, phone calls, and in-person meetings to get things done.

On top of all that, we also:
• Helped the communications team leverage their new CMS to create great web content, and decentralize content authorship for more efficiency
• Created a user experience that helps users find the information they want quickly and easily, no matter what their device
• Created a more flexible online advertising framework, allowing MLU to drive more revenue through their web channels and customized social media channels.
• Helped internal stakeholders communicate their most important messages
• Shifted the internal team’s focus to content and readability, so their website became a valuable resource instead of a filing cabinet full of legacy content

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    Our Skills

    • Adobe Business Catalyst Web Development ( 90% )
    • CMS Integration ( 87% )
    • eCommerce Implementation ( 82% )
    • Email Marketing ( 96% )
    • Responsive Design ( 85% )
    • Branding & Visual Identity ( 100% )
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